Why the meta title and meta description matter for search and clicks.
Every Shopify product has a search engine listing: a page title and a meta description. Search engines such as Google often show them as the blue headline and the short text under it in results.
Why they matter
- A clear, keyword-rich meta title helps search engines understand the page.
- A persuasive meta description gives shoppers a reason to click.
- When they are empty, Shopify falls back to the product title and the start of the description, which is rarely optimized.
RANKit fills both fields for you. It aims for a meta title of 50–60 characters and a meta description of 120–160 characters, sizes that usually display in full in search results.